Avoid Suppressed ASINs: Essential Updates to Amazon Bullet Point Guidelines for 2024: What Sellers Need to Know
Avoid Suppressed ASINs
Essential Updates to Amazon Bullet Point Guidelines for 2024:
What Sellers Need to Know
Amazon bullet points have long been a vital tool for sellers and vendors to showcase key product features, unique selling points, and brand-specific details on product detail pages. As of August 15, 2024, Amazon has revised its guidelines for bullet point content, making it crucial for businesses to align with these new standards to optimize performance as the busy Q4 period approaches.
To avoid potential issues and maximize conversions before the peak traffic season, it’s essential to update and refine your bullet points. This blog provides a comprehensive overview of the latest guidelines and offers actionable tips for ensuring your bullet points are compliant and effective for 2024 and beyond.
Updated Amazon Bullet Point Requirements
Amazon bullet points have long been a vital tool for sellers and vendors to showcase key product features, unique selling points, and brand-specific details on product detail pages. As of August 15, 2024, Amazon has revised its guidelines for bullet point content, making it crucial for businesses to align with these new standards to optimize performance as the busy Q4 period approaches.
To avoid potential issues and maximize conversions before the peak traffic season, it’s essential to update and refine your bullet points. This blog provides a comprehensive overview of the latest guidelines and offers actionable tips for ensuring your bullet points are compliant and effective for 2024 and beyond.
Updated Amazon Bullet Point Requirements
Amazon feature bullets appear on all product pages across the platform, regardless of locale or product type. The format and display of these bullets may vary depending on your account type and product category. Sellers are allotted five bullet points, while vendors receive seven. These bullets are designed to highlight key features and benefits, helping customers quickly determine if a product meets their needs.
Previously, brands had more flexibility with their bullet points, which sometimes included keyword stuffing, excessive emojis, lengthy text, and other varied content. However, with the 2024 update, Amazon is enforcing stricter standards to enhance customer experience and create a more level playing field.
Best Practices for Crafting Amazon Product Bullets
Although Amazon’s algorithm indexes keywords in product details, it is crucial to follow the updated guidelines to avoid automatic rewrites or even suspension of your product detail pages. Here’s what to avoid in your bullet points:
- Special Characters: Avoid using characters such as ™, ®, €, †, ‡, etc.
- Emojis: Do not include emojis like ☺ or ✅.
- ASIN and Placeholder Text: Avoid text like “N/A”, “TBD”, or “COPY PENDING”.
- Prohibited Phrases: Refrain from using terms like “eco-friendly”, “anti-microbial”, or “Made from Bamboo”.
- Guarantee Information: Avoid phrases like “Full refund” or “Unconditional guarantee”.
- Company Info and Links: Do not include company information, website links, or contact details.
- Repetition: Ensure each bullet point covers unique information.
- Minimum Bullet Points: Provide at least three bullet points.
Failure to comply with these guidelines can result in warnings, automatic edits, or removal of your bullet points. Pay special attention to prohibited phrases, as violations can be difficult to rectify once flagged by Amazon.
How to Write Effective Amazon Bullet Points
While Amazon’s policy changes present challenges for sellers, there are several strategies you can employ to mitigate the impact and capitalize on opportunities:
How to Write Effective Amazon Bullet Points
- Optimize Keywords: Include relevant keywords to enhance search visibility, but avoid keyword stuffing. Regularly update your keywords using research tools.
- Highlight Unique Selling Points (USPs): Emphasize what sets your product apart, whether it’s quality, niche appeal, or reputation.
- Follow Amazon’s Formatting Rules:
- Begin with a capital letter
- Format as sentence fragments; avoid end punctuation.
- Use semicolons to separate phrases within a single bullet point.
- Keep bullet points between 10 and 255 characters.
- Write numbers one to nine in full, except for measurements and model numbers.
- Include a header with “:” before the main information.
- Use a space between digits and measurements (e.g., 60 ml).
- Maintain Consistency and Relevance:
- Use clear, natural language.
- Focus on product features and benefits rather than marketing narratives.
- Ensure data consistency across product variants.
- Avoid comparisons, subjective claims, or unsupported accolades.
Examples of Effective Bullet Points
To illustrate, here are well-crafted bullet points for a sample product – Waterproof Bandages:
- BANDAGE VALUE PACK: Ideal for minor cuts, scrapes, and burns; includes 30 pieces of 1×2.5-inch, 30 pieces of 0.75×2-inch, and 40 pieces of 0.75×1.5-inch bandages.
- 100% WATERPROOF: Clear material protects wounds from moisture.
- 4-SIDED SEAL: Seals on all four sides to keep out dirt and contaminants.
- NON-STICK PAD: Cushions wounds, preventing re-injury and gentle on sensitive skin.
- LATEX-FREE: Made in the USA without rubber latex.
Need Assistance?
Creating effective Amazon bullet points involves a mix of strategy and creativity. By focusing on USPs, using relevant keywords, and adhering to Amazon’s updated guidelines, you can craft compelling bullet points that boost visibility and attract customers.
If you need help with updating your bullet points, consider consulting with professionals or using specialized tools to ensure compliance and effectiveness. Swifthouse can consult to create winning listings that result in compliance, more sales, and higher conversions.
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